"CLEANLINESS IS NEXT TO GODLINESS"
Cleanliness brings solution to many environmental issues such as: Global Warming.Methane,which is a green house gas ,is released by the improper disposal of either organic or inorganic junk.By cleaning off ( waste), methane cannot be further subjected to air.In this way ,we can cut off a huge amount of methane,which could have otherwise have been out in the atmospheric air. This would lessen the deterioration of the quality of atmospheric air.This could bring an ecological revolution, leading to a clean 'n' green environment.
This campaign was officially launched on 2 October 2014 at Rajghat, New Delhi, where Prime Minister Narendra Modi himself cleaned the road. It is India's biggest ever cleanliness drive and 3 million government employees and school and college students of India participated in this event. The mission was started by Prime Minister Modi, who nominated nine famous personalities for the campaign, and they took up the challenge and nominated nine more people and so on. It has been carried forward since then with people from all walks of life joining it.