Think Globally, Act Selfishly: How Utilitarian Environmentalism Can Backfire
By Brandon Keim at Wired Science
Earnest, well-meaning environmental messages are supposed to be ineffective relics of a bygone age, when bumper stickers still worked and treehuggers hadn’t realized that self-interest speaks louder than Mother Earth ever could.
But don’t put that Save the Whales t...
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